What is PLRL?

Verasity launched in 2017 as a B2B advertising technology startup. Using the VRA token, the platform provides Proof of View, protection against ad fraud, and transparent reporting for large clients. The new PLRL product is a separate B2C ecosystem under the Verasity brand, called the Internet Equity Layer, which returns the value of data, content, and advertising to the people who generate them.

The PLRL ecosystem is built around three products: Data Vault (a private storage where users stake their anonymized data and receive rewards), Content Marketplace (a marketplace for licensed video content where creators earn money through staking and selling rights to brands), and Smart Delivery (an AI system for hyper-personalized ad delivery within the PLRL Player). The project’s goal is to create a fair “multi-stakeholder” internet where every participant shares in the value rather than giving it away for free to platforms; this gives people control over their data, additional income, and better personalized services.

At the heart of the entire ecosystem is the native utility token $PLRL on the Base blockchain. The token is used for staking data and content, earning rewards, accessing products, and receiving payments from brands; it is directly tied to the actual use of the platform.