LoveChain is the first Social Media app that enables users turning content into an NFT with just a click. The Lovechains initial inspiration was to create the digital version of the lovelocks found on bridges all over the world. As a social media platform, it is designed to record and commemorate the people and things in our lives that we love at every occasion throughout our lives.

Content can be created by users without any centralised intermediaries and shared across the network. Within the Lovechain ecosystem the LOVR (Lovechain rewards token) can be used to derive discounts through the online merchant store with users also being able to move LOV tokens to each other. Further, a comprehensive rewards system supported by the LOVR will be integrated into the platform.

LOV is the governance token of LoveChain.