APEX Protocol is a cultural contents platform featuring concerts of various cultural and arts contents such as idol, actor, musician, and play that more fans can enjoy and support. APEX Platform features concerts by not only Korean artists but also overseas artists. APEX Platform is also a content distribution platform treating celebrity goods& merchandise and tracks (album). In the future, APEX Platform can be utilized as a global celebrity accelerating platform for finding and fostering artists through the platform. APEX Platform replaces the major entertainment company-centered conventional media and provides online community service for communicating with fandoms. In the existing fostering system, major entertainment companies or media invest in the artists exclusively. At APEX Platform, fandoms can directly support and invest in their favorite artists with APXP tokens. This helps artists create profits by producing content on the platform.