XRP Bull Run Builds as Ripple Prime Debuts, With RLUSD Custody at BNY Mellon

• What changed: Ripple closed the Hidden Road deal and rebranded it as Ripple Prime, the first global, multi-asset prime broker owned by a crypto firm.
• Why it matters for XRP: Prime brokerage pipes bring institutional routing, financing, and clearing into Ripple’s stack, expanding the XRP institutional use case as a bridge asset.
• RLUSD now serves as collateral across prime products; governance scored an ‘A’ at Bluechip, with BNY Mellon as primary reserve custodian—a set-up that supports risk, liquidity, and settlement at scale.

Ripple completed the acquisition of Hidden Road and is now Ripple Prime, a clean way to plug institutional-grade prime brokerage into crypto without duct tape. Prime brokerage is the quiet infrastructure that lets big players trade across desks, finance positions, and settle risk. By owning that pipeline straightaway, Ripple cut a path fo…

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