pieFi is a Salt Lake City, UT-based provider of a platform that gives companies the tools they need to improve connection with their customers.&nbsp;Led by CEO Tyler Morrey, pieFi provides Upside.coop, a platform that allows companies to build a customer loyalty and retention program by rewarding customers with ownership in the business through their purchases, referrals, and any other value-creating activities that the brand chooses.

Upside Cooperative

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Upside Cooperative

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