NiftyPays is an innovative NFT ecosystem, enabling participants to benefit from their NFTs by staking them as collateral for loans. The ecosystem revolves around $NIFTY - a utility token that introduces an incentive mechanism to allow NFT holders to transact in a peer-to-peer manner for various useful functions, such as fractionalization of NFTs, or lending and borrowing of NFTs. The option of "delegated" staking helps listing partners get more exposure on the platform.

NiftyPays’ lending solution follows a sophisticated NFT pricing discovery model, which depends on the history and price predictability of the collateral. NFTs which can be assigned a value are traded as standard digital assets, while those with no valuation follow a P2P model. Holders of the $NIFTY token are also able to vote on various features and parameters of the platform.