<p><strong>Leather</strong> is a “watch-to-earn” mobile service that aims to analyze and reward everything people watch on television in real time. Major streaming services like Netflix and Apple TV pour billions of dollars into their content budgets every year to create more targeted and personalized content, Niko Cunningham, co-founder of Leather, said. “We don’t know too much about who was in that room or who actually tuned in [to a show] or who actually cared.” Leather aims to solve that problem by allowing users to share consumption and engagement data with third parties in exchange for token rewards and ownership of Leather’s products.</p>

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