What is Embed?

Embed is an Amsterdam-based comapany that builds Payments Infrastructure-as-a-Service (PIaaS) company purpose-built for software platforms, enabling businesses to integrate embedded payments and complex money flows directly into their products without needing to obtain their own financial license.

Operating as a fully licensed, developer-first platform regulated by the Dutch Central Bank and passported across the EEA, Embed combines merchant onboarding, payment orchestration, compliance, and reconciliation into a single seamless solution.

Unlike legacy processors or referral-based models, Embed offers platforms complete control over their user experience, data, and economics through low-code APIs, a flexible white-label architecture, and rapid go-live capability — often under 24 hours — with active expansion into the UK market.