DAD is a decentralized advertising blockchain-based platform that provides open access to data, transaction transparency and income distribution between all participants.

The platform allows users to exchange data on their behavior and preferences in order to further improve advertising mechanisms and increase the accuracy of displaying ads. To calculate the best option for advertising, the Big Data system and AI algorithms combine several types of data:

• data collected by the SDK,
• data exchanged by users
• data contained in the blockchain.

DadChain tracks ad serving and data transparency ensures consistency in calculating and distributing revenue. At the same time, the DadChain advertising system provides reliable fraud detection algorithms. Suspicious links in the advertising supply chain are excluded.

The entire economic system of the DadChain is based on a cryptocurrency token. The audience that is viewing ads has previously been deprived of the opportunity to earn income, despite the fact that these are the participants in the advertising system that are the most valuable. The DadChain platform allocates part of the advertising budget to the audience. The amount of the reward is determined in accordance with the viewing modes and actions, such as hovering the cursor and clicks.

Producers' income is based on the same indicators. Thus, all participants in the ecosystem become an important part of the economy.