CLUB, based in London, was founded in 2021. CLUB Game is its first product and the first free-to-play, play-and-earn soccer ownership game that allows you to build, own and sell your own real-player soccer club. The studio believes in bringing players an authentic feeling of club ownership through features based on real-world performances and Web3 capabilities.CLUB Game first, and foremost, is an exciting free-to-play experience. Players step into the shoes of a soccer Club Owner (CO) and build their dream club based on the real-world performances of the biggest stars on the planet. COs build their club – buying and selling players in real time in an exciting live transfer market. The game's integration of real-world players and their real-world performances truly tests a Club Owner's knowledge and strategy. The goal is for COs to create their dream soccer club, from players, cosmetics to infrastructure, all whilst competing against friends and other COs around the world. Successful players can grow their club, and if they choose, sell it or its assets to the highest bidder on the CLUB marketplace. This experience only adds to the realism of being a club owner, allowing COs to take true ownership of their gameplay assets.

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