ARTUBE’s independent total digital media platform will resolve the abovementioned inequalities and introduce a system where consumers accessing the content can support and communicate with creators anytime, anywhere. A special community will be established between creators and consumers using blockchain to make this possible. ARTUBE’s webtoon platform aims to establish a structure that liberates digital media content, including webtoons, from business models that monopolize rights by building an ecosystem that provides more opportunities through low entry barriers and diverse content sales models and allows both consumers and creators to coexist based on blockchain technology.

ARTUBE ecosystem is a multi-sided platform where content creators and users participate simultaneously. Therefore, ARTUBE established an economic system and an incentive mechanism where all participants can engage in fair, autonomous, reasonable, and continuous value-generating activities.