What is Artifact Lab?

Artifact Lab is creating a universal player profile built around discovery, rewards, monetization, and data for players, studios, and advertisers. Artifact’s Universal Player Profile is a cross-game profile that allows players to connect all networks they play on. Web3 games are increasingly leveraging this platform for efficient user acquisition. Brands are also exploring the platform's potential for fostering deeper brand affinity among gamers through engaging in-game advertising.