Half of Mastercard’s EU E-Commerce Now Tokenized, Full Coverage Targeted by 2030

• Mastercard hits milestone with nearly half of Europe’s e-commerce now using tokenized payments.
• Tokenization boosts security, cuts fraud, and improves approval rates for merchants.
• Click to Pay and passkeys streamline checkout, enhancing digital payment experiences.

Mastercard reached a major milestone in its digital payment transformation, with nearly half of all e-commerce transactions across Europe now using tokenization technology. The payment giant announced this achievement exactly one year after launching its ambitious plan to eliminate manual card entry and achieve complete tokenization by 2030.

Rapid Growth in Tokenized Transactions

The company’s tokenized transactions, encompassing Secure Card on File, Click to Pay, and digital wallet payments, jumped by over one-third during the past 12 months. This growth shows widespread adoption across Mastercard’s European network, where 45 countries and territories now support merchant tokenization services.

Secure Card on File technology plays a central role in this expansion, replacing traditional card numbers with dynamic, merchant-specific tokens. This system reduces fraud and boosts approval rates…

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