Crypto is the Most Muted Topic on X: Nikita Bier
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Crypto is the most muted (snoozed) topic on X since the snooze feature launched, ranking above politics, AI, sports and finance—signaling high engagement but elevated user fatigue and reduced organic visibility. X rolled out Grok-powered custom timelines and snooze tools for Premium users one week earlier, a product update that centralizes content control and could shift crypto adoption and discovery dynamics on the platform. Santiment reports Bitcoin and Solana social sentiment at a four-month high, a positive token signal that is offset by the high muting rate, suggesting mixed market impact for crypto price and on-chain activity.
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- Nikita Bier said crypto is the most muted topic since X launched its snooze feature.
- X also rolled out Grok-powered custom timelines, but only for Premium users.
- Santiment data shows Bitcoin and Solana social sentiment at a four-month high.
X Head of Product Nikita Bier said crypto is the most muted topic on the platform since the launch of the new snooze feature.
The ranking placed crypto ahead of politics, the Iran conflict, sports, business and finance, gaming, artificial intelligence, videos, science and technology, and entertainment.
The update came one week after X rolled out new product tools for Premium users. Those tools include topic snoozing and custom timelines.
The trend indicates that while crypto generates heavy engagement, users are also choosing to hide it more than any other subject.
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