Low Interest Rates in Japan & Korea Are Driving Retail Into XRP as a Go-To Store of Value, Says Ripple APAC VP

Why Low Interest Rates Are Pushing Japan and Korea Toward XRP 

At a recent industry forum, Fiona Murray pointed to a clear shift in investor behavior across Asia-Pacific, where persistently low interest rates in markets like Japan and South Korea are reshaping how retail savers deploy capital. 

Her message was straightforward that when traditional savings lose their appeal, investors naturally look elsewhere for returns, and digital assets are increasingly becoming part of that alternative search. 

Japan and South Korea have both operated in persistently low-interest environments for years, with Japan even spending long stretches in near-zero and negative-rate territory. 

In this setting, traditional savings tools like bank deposits, government bonds, and fixed income products offer limited appeal, often delivering returns that barely outpace inflation, or fail to at all. As a result, their role as reliable wealth builders has steadily weakened. 

This dynamic has long driven Japanese retail investors to seek yield abroad, especially in foreign exchange markets. 

Japan ultimately developed one of the world’s most active retail FX trading cultures for a simple reason because when domestic returns fade, capital moves offshore in search of opportunity. That same pattern is now beginning to show up in digital markets.

Low-Yield Economies Fuel Capital Shift as XRP Gains Traction as a Liquid Alternative Asset in Asia 

When savings accounts offer near-zero returns, investors start rethinking what it actually means to preserve and grow wealth. This environment has pushed more attention toward alternative stores of value, including gold, U.S. equities, and increasingly, cryptocurrencies. 

In this mix, XRP is often framed by some market participants as a highly liquid, globally accessible digital asset that operates beyond the limits of traditional banking systems.

Murray’s point isn’t that XRP replaces fiat savings or behaves like a fixed-income product. It’s that it’s gaining traction within a broader shift in investor psychology. In low-yield economies, retail investors are moving away from guaranteed but stagnant returns and toward assets that offer liquidity, global exposure, and the possibility of meaningful upside.

This is where XRP has increasingly entered the conversation for retail traders. It is viewed as a highly liquid digital asset, available 24/7 and closely tied to broader crypto market cycles. 

For some investors, this combination makes it appealing as a non-sovereign alternative in environments where traditional domestic yields feel unresponsive or stagnant.

The narrative is also being reinforced by developments on the institutional and infrastructure side. In Japan, SBI Group has continued building XRP-linked initiatives, including plans tied to exchange-traded products on the Tokyo Stock Exchange, alongside broader ambitions to expand assets under management over time. 

Meanwhile, in South Korea, trading activity on Upbit, one of the region’s largest exchanges, has repeatedly reflected strong retail demand for XRP, at times outpacing both Bitcoin and Ethereum in volume.

Why does this matter? Well, these signals point to a wider pattern rather than isolated trends: in low-interest-rate environments, capital rarely remains idle. It looks for movement, liquidity, and perceived opportunity. Within this shifting landscape across parts of Asia, XRP has steadily become part of that flow.