GameStop (GME) to Add Bitcoin as a Treasury Reserve Asset

GameStop (GME) has announced its plans to add the Bitcoin cryptocurrency (BTC) as a treasury reserve asset. The company’s board unanimously approved the update to GameStop’s investment policy on Tuesday. GameStop shared the news in its Q4 2024 update released today.

An announcement regarding Bitcoin pic.twitter.com/gG8JRarIok

— GameStop (@gamestop) March 25, 2025

“The Company’s investment policy permits investments in certain cryptocurrency assets, including Bitcoin and U.S. dollar-denominated stable coins…” GameStop announced. “The Company acquires Bitcoin or U.S. dollar-denominated stable coins, the Company will be exposed to certain risks associated with Bitcoin or stable coins, respectively.”

News around GameStop looking into cryptocurrencies broke back in February 2025, causing GME stock to climb over 20% for some time. After Tuesday’s bell closing, GME has already risen over 7%. The popular gaming retailer could be following in the footsteps of Michael Saylor’s Strategy, which boasts itself as the top Bitcoin investor in the world.

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Since hitting a high of $64 per share in May 2024 amid a meme stock surge, GameStop shares have slumped. In the past month, GME stock is back up 4%, and the BTC investment news could send the stock higher during Wednesday’s trading session.

Investors also praised GameStop’s fourth-quarter results. The company reported a net income of $131.3 million, a jump from the $63.1 million figure from the same quarter last year. However, the earnings did fall below some analysts’ estimates, which could pump brakes on the GameStop Bitcoin investment train.