Saylor to Bitcoin Investors, “Don’t Feed the Bears”

Strategy (formerly MicroStrategy) executive chairman Michael Saylor warns Bitcoin investors against succumbing to bearish sentiments.

Saylor conveyed this message through a 15-second cinematic video titled “Don’t Feed the [Bitcoin] Bears.” The short clip features a bear wandering through a sunlit forest, with a voiceover introducing the creature as “Ursus Bitcoinius, the Bitcoin Bear.”

He used this metaphor to represent bearish traders, who are always expecting the price of Bitcoin to crash. Notably, the voiceover claims the market has awakened for good, suggesting that the prolonged periods of crypto winter are over. This implies that Saylor believes the crypto winter, a historically extended period of bearish market conditions, is now behind us.

“Don’t Feed the Bitcoin Bears”

Banking on this context, the voiceover urges investors not to “feed the Bitcoin bear”. The short clip serves as a lighthearted reminder for investors to stay focused and ignore skeptics who spread fear, uncertainty, & doubt (FUDs) about Bitcoin.

Saylor’s warning comes days after the broader crypto market suffered a steep correction, which pushed the price of Bitcoin down to around $102,000.

Notably, the ongoing U.S.-China trade tensions primarily triggered the downturn. Meanwhile, skeptics seized the moment to spread FUD, with some suggesting that the crypto winter remains active.

Saylor Reignites Optimism Among Investors

Notably, Bitcoin has rebounded significantly since the dip and currently trades at $111,517. Despite the rebound, investors remain skeptical, as the Fear & Greed index is currently at 37, signaling fear.

Consequently, Saylor shared the short clip to reignite optimism among crypto investors. The video also serves as a reminder not to give in to bearish sentiment, even during periods of high market volatility.

Don't feed the ₿ears.pic.twitter.com/y57k5XGepj

— Michael Saylor (@saylor) October 15, 2025

Meanwhile, Saylor and his company have remained committed to Bitcoin. On Monday, Saylor announced that Strategy acquired 220 Bitcoins for $27.2 million. This increased the company’s Bitcoin holdings to 640,250 BTC, which are currently valued at roughly $71.40 billion.