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Wall Street Giant Morgan Stanley Enters Crypto Race With Pricing Edge: Report
May 6, 2026
< 1 min read
by Chayanika Deka
for CryptoPotato
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AI Overview
Morgan Stanley will introduce crypto trading on its E*Trade platform (E*Trade was acquired for $13 billion six years ago), expanding wealth management crypto services and retail access. The move targets lower trading costs to compete with CEXs, likely increasing crypto adoption, institutional participation and fee pressure across exchanges.
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One of the world’s largest wealth management firms, Morgan Stanley, is all set to introduce cryptocurrency trading on its E*Trade platform, which it acquired for $13 billion six years ago.
It aims to compete on lower costs.
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