<h3>PROJECT OVERVIEW: WHAT IS FEAR</h3>Fear NFTs develop rich animated, original horror based blockchain NFT games targeting teenagers and young adults with the majority of it gamer base being 80% male and 20% female in an age range of 14 to 26. Utilising their large user base and strong organic brand value, they aim to enrich its gaming experience for existing and new players by introducing game asset ownership and interactivity via Ethereum. Their success will be reflected in the ERC-20 Fear coin which will benefit long term holders and its gamers.Its mission is to provide gamers and crypto enthusiasts with a chance to own unique and rare NTFs with rich use cases in its games while enjoying exciting horror action games on the blockchain, something the space is currently lacking. Players will also be able to "Play to Earn" by farming NFT's and winning Fear coin prize pools, incentivising their continuing interaction and support for their games.Holders will also gain major exposure to its on-going success as a game development company within the NFT space. They anticipate this will be an emerging trend in the NFT space, the ability to tap into value earned from an actual game developer of NFT assets with highly original games. <h3>GO-TO-MARKET STRATEGY</h3>FEAR NFT already has a regular user base of 100,000 players a month. On average when they launch a new game that increases by between 300% to 400% due to major Youtube exposure and word of mouth from its current user base having a new exciting game to play and share with their friends.They also benefit from major exposure with partners which large casual gaming portals beyond its traffic. These portals collectively receive 20 million players a month.In terms of attracting crypto gamers, they do not see this as a problem for several reasons:<ul><li>There is a current lack of originality in the type of games appearing on blockchain, both in terms of action and horror so gamers are hungry for "real" reasons to play crypto games rather than none-crypto games by developers entering the market with alternative games like their own.</li><li>Its target audience fits with the age bracket of crypto gamers in general.</li><li>They want to contribute to the adoption of blockchain for trading and holding real game assets, FEAR NFT will be onboarding many of its existing gamers for free via airdrops while also running competitions for those recording videos of how to participate in the games via crypto and Fear coin.</li><li>The NFT have multiple use cases throughout the game verse. It will collaborate with other high quality crypto games that meet their standards in terms of visuals, playability and originality with mutually useful NFTs that can be used in both game verses.</li></ul>FEAR NFT will also run extensive social media and marketing campaigns to gain major brand exposure in the space quickly, on Twitter, Facebook, Telegram and Youtube.They plan a series of NFT airdrop contests for Twitter. A $FEAR coin airdrop contest and will approach influencers who are interested in working with FEAR NFT while having their own NFT created and animated to appear in its game. Influencers will be as much an NFT specialist as crypto in general.They will also collaborate with horror artists and other high quality NFT art projects to have some of their work re-imagined and brought to life in their games. Turning static artwork on the blockchain into fully blown animated rich characters is a powerful lure they anticipate many projects will be keen to take up while in return they will gain new audiences and fans from those projects. This will peak the interest of many NFT collectors and artists to speculate on and collect its own assets.As its games are highly original with striking animations and contain never seen before scenarios in games, movies and animation, they have a strong impact and impression on new gamers. They tend to spread like wildfire due to their dark humour and crazy plots. <h3>PRODUCT VIABILITY</h3>Currently there are no competitors in the Blockchain NFT space.FEAR has no doubt casual action games are in demand with crypto gamers. Game sales in the US in 2018, the Action genre leads the way at the top of the table. Coupled with this horror is a very powerful sub niche to tap into and is a hotly covered area with Youtube gamers. Marrying both genres together with its current brand will provide gamers with an irresistible mix and a gamer series hard to resist when farming and interacting with NFTs.To give you an idea of the sort of potential in the horror gaming market for PC and mobile gaming, here are some stats of indie horror developers and their revenue generation from just producing one or two games each of high originality. You could consider these games are indirect competitors (in the fiat realm) though all are very different from one another within the horror realm. <h3>REVENUE STREAMS</h3>Fiat Revenue Streams:<ul><li>Video advertising including incentivised ads (mobile)</li><li>Microtransactions (mobile)</li><li>Ad revenue on web portal through Google Adsense plus ad revenue share through partner portals</li><li>PC game sales</li><li>Affiliation deals with other game developers and publishers such as Inno Games</li><li>Gather partnership will see them generate a strong revenue through GTH mining process</li></ul>Crypto Revenue Streams:In addition to the traditional revenue streams FEAR NFT will make further revenue from:<ul><li>Initial NFT sales</li><li>NFT trading fees</li><li>Product placement payments from NFT drops in their games to promote other games</li></ul>

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Fear is a blockchain horror gaming eco-system with NFTs where gamers can Play to Earn in multiple ways.

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