The Yup Protocol is a social consensus protocol incentivized by an opinion economy that sits atop the internet. ﻿It sets the infrastructure for a new form of social network. Users receive token rewards and build influence on the platform by rating, posting, and curating content. The impact of their ratings and the influence and rewards they receive are proportional to their value as determined by other users. Their assets garnered through staking, engagement, and approval determine the impact of their ratings. The social level mechanism constructs hierarchical governance of the protocol, solving significant digital identity issues, accurate/transparent representation of media, and equitable monetization/ownership of personal information. Fractionalized shares of accounts and communities governed online will encourage fair markets of community-building, entertainment, and advocacy. The network exists within the framework of the protocol.

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