It is no secret that powerful financial institutions have entered the cryptocurrency market—manipulating prices and working overtime to prevent true price discovery. These entities have little regard for the retail hodler. 

At the same time, celebrities and organized groups with large followings have taken full advantage of market activity and volatility with no regard for the people they’re hurting financially.

YOCO developers aim to achieve secure and stable Decentralized Finance (DeFi) with a brand-new asset class, YOCO. 

Founded, developed, and marketed by retail investors, YOCO aims to keep dreams alive by restoring the confidence of and bringing together like-minded individuals who seek short- and long-term cryptocurrency stability.

YOCO is fully emancipated from institutional money and not associated with exploitive projects. Its hodlers are market makers—not market breakers.