YellowHeart Protocol disrupts the ticketing industry & transforms the way how artists and fans connect. Today’s antiquated ticketing offers a terrible experience characterized by scalpers, fraud and technology that hasn’t evolved beyond the barcode. The YellowHeart Protocol uses blockchain technologies to address this problem. Tickets are now offered as non-fungible tokens (NFTs) and enhanced with new capabilities enabled by the HRTS (pronounced “Hearts”) utility token. Together, these Web3 technologies are transforming what tickets can do and how they are created, sold and resold.

In contrast to traditional tickets, NFT tickets offer music, video, and engaging experiences. They enable artists to communicate directly with their fans and provide artists and venues with a share of the proceeds any time a ticket is resold. In addition to ticket NFTs, the YellowHeart marketplace also offers music NFTs, collectible NFTs, and community NFTs.