WOM Protocol (WOM) is a blockchain-based project that allows brands to advertise their product directly, without the intervention of a third party.

The WOM Protocol is primarily created so that brands can interact with their target audience and stimulate them globally. It will facilitate the scaling of the WOM ecosystem and allow monetization of the direct content delivery.

Ethereum-based WOM tokens act as a reward that encourages the creation and promotion of content on the platform. Rewards are provided for links to advertisers' products, that allows the audience to be confident in the reliability of the content and its creators.

The project founders built a system that excludes the central control body. In this case, each potential consumer is not only a valuable resource for the brand, but also has the opportunity to benefit.

The ultimate goal is to structure the WOM protocol so that it cannot be owned and controlled by a single object. Instead, it will equally belong to those members of the ecosystem who received, use, or hold WOM tokens. Changes in the system can only be implemented with the joint consent of all parties.

Direct interaction of brands with the WOM protocol without the need for a trusted third party occurs using DApps. Smart contracts allow measuring user interaction with each piece of content.