What is WineFi?

WineFi is a London-based fintech platform that fine wine investing by enabling individuals to co-invest in expertly curated, diversified wine portfolios starting from £3,000. Through its syndicate model, WineFi manages the sourcing, storage, insurance, and eventual sale of investment-grade wines, distributing profits proportionally to investors. The platform leverages data-driven analysis—drawing from over 18 million data points across approximately 2,000 producers—and the expertise of seasoned professionals, including Master of Wine Alun Griffiths and veteran investor Peter Lunzer, to select and manage portfolios. Investors can monitor their holdings in real-time via third-party APIs, ensuring transparency and up-to-date valuations.