What is Uptop?

Uptop is a platform focused on sports loyalty and rewards. It enables sports organizations to offer co-branded payment cards, branded digital wallets, and a variety of reward types — such as NFTs, coupons, memberships, tokens, subscriptions, and sweepstakes. Fans earn rewards automatically through their spending, and brands can convert unused inventory (for example, tickets or merchandise) into personal-value rewards. Uptop also provides a dashboard that tracks customer purchase behavior in real time, helping teams and sponsors understand and act on fan engagement. It operates in partnership with Rain, a payments platform, to support crypto-backed loyalty.