Shibuya is a web3 content studio and creator platform. Unlike traditional streaming platforms, Shibuya is built with decentralization as a priority and uses blockchain technology to securely distribute and monetize content. NFTs provide a new business model for content monetization, and Shibuya aims to fill a gap in the market for long-form content monetization using web3 technology.

White Rabbit is the first in-house IP on Shibuya and is a web3 interactive series about going down the crypto rabbit hole. The short film follows Mirai, the protagonist and explores general themes of: self sovereignty, free will vs. illusion of choice, and the ability to build new types of governance and economic freedom.

Once an IP is complete, it will be turned into a fractionalized NFT. A $WRAB token, or White Rabbit token, represents ownership of the final film of White Rabbit.