Serum SER is the first ever decentralised autonomous brand (DAB) fueled with its native SER token. Ignited by its blend between business and memes. Imagine you could have direct control over the brands that you love. Serum is giving $SER holders direct control through the use of the very first DAB. Serum funds are controlled by an escrow to ensure honest and responsible management of funds. Serum builds multiple digital and IRL revenue streams and provides extensive utility for the $SER token. Serum gives community members direct control through the use of the very first DAB. The $SER ecosystem revolves around the community.