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Noise is offering a complement and alternative to prediction markets by allowing traders to place bets on what topics will retain relevance online over time. These so-called "attention markets" combine elements of Google Trends and existing predictions markets to gauge which "brands, trends, and narratives" have continuing cultural cache.

January 14, 2026 - Paradigm led a $7.1 million seed funding round in Noise, a New York&ndash;based startup building an information platform adjacent to the prediction markets space.
The funding added to previously undisclosed pre-seed investments from Figment Capital and Anagram, as well as strategic backing from GSR, JPEG Trading, and KaitoAI.&nbsp;

Noise

Noise offers a complement and alternative to prediction markets, allowing traders to bet on which topics will remain relevant on the internet.

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