MetaDance was started to protect the copyright of digital creations, including dance by utilizing Metaverse and NFT and to create an environment where more people can enjoy dancing. D2E (Dance To Earn) is a new concept of "getting rewards by dancing", a business model in which users upload their dance videos and obtain NFTs or tokens as a reward. By providing reasonable rewards through reasonable evaluation of the content provided by participants, Meta Dance encourages more people to participate in the platform, and as a result, tries to create a D2E Universe where all people experience a new metaverse world through dance.

MetaDance utilizes the characteristics of NFT to protect the choreography copyright, respond to plagiarism and theft, and protect the authority for the production of secondary works.