What is Lens Protocol?

Lens Protocol is a blockchain-based social graph designed to empower users and content creators in the Web3 landscape. Developed by the team behind Aave, it was launched in early 2022 and aims to reshape social media by providing a decentralized, permissionless environment where users fully own their data and connections.

Key Features

• Profile NFTs: Users create unique profiles represented as NFTs, allowing them to manage their content and interactions across various decentralized applications (DApps) built on Lens Protocol.

• Modularity: The protocol’s design is modular, enabling developers to implement new features easily. This flexibility encourages innovation while ensuring that social relationships and user-owned content remain secure.

• Censorship Resistance: By decentralizing content ownership, Lens Protocol creates a censorship-resistant environment where no single entity can remove or ban users or their content. This aligns with the principles of Web3, promoting freedom of expression.

• Interoperability: Lens Protocol supports integration with various cryptocurrency wallets like MetaMask and Gnosis Safe, enhancing its usability across different platforms.