IYK lets brands, musicians and creators build digi-physical experiences, helping them reward their customers and fans and stay connected with their community. Its products include a near-field communication chip that helps tokenize physical products and events, including in the form of NFTs. IYK also provides developer APIs and "modules" for further customization of experiences.&nbsp;

Since its founding in 2021, IYK said it has onboarded over 100 creators across industries including fashion, music and art. To onboard more brands and creators, it is launching a self-service platform to help create digi-physical experiences.

IYK lets brands, musicians and creators build digi-physical experiences

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