Giggles is a short-form social video app where users can bet on whether a meme or video will go viral. The project transforms content consumption into a tradable market, allowing participants to profit from the early discovery of potentially popular content. The platform combines doomscroll feed mechanics with retail order flow, creating, as its creators envision, a new asset class based on virality.

The app is currently in an invitational beta and has already attracted a significant number of users. Giggles views virality as a tradable asset and aims to capitalize on the behavioral model characteristic of meme coin users, but in a social network format. The project was founded by young entrepreneurs with previous experience in viral content creation and app development.