The Etheera project was established initially in 2017 by IZ Immobilien Kriens GmbH. The IZ Real Estate Kriens GmbH is a Swiss-based company that is active in the real estate field since 2013. As industry insiders with very wide expertise, market knowledge and informative exchange with business partners, owners, landlords and potential buyers, the company has recognized problems and suboptimal processes already at the national level without imagining the same but much wider problems on international levels.