What is Playfull (Earn Alliance)?

Playfull is a gaming analytics and player engagement platform that connects everyday gamers with game studios through a system of missions and rewards.

Key Features:

1. Missions and Quests in Favorite Games

Players complete tasks inside their games (e.g., reaching a certain level, playing a match, or meeting a condition) and earn "Playpoints" for doing so.

2. Unified Points System (Playpoints)

The platform aggregates a player's activity across different games, converting it into universal points.

3. Redeem Points for Real Rewards

Playpoints can be spent on digital items, in-game bonuses, exclusive drops, and other valuables.

4. Game Discovery Catalog

Playfull helps players find new games by genre, acting as a recommendation showcase.

5. Partnership Model for Gaming Companies

The platform offers game studios and publishers a channel for user acquisition (UA) and monetization, rewarding players for completing targeted actions.

6. Trusted by Leading Gaming Companies

The website states that Playfull is already used by "leading gaming companies" as partners.