What is Color?

Color is an IP marketplace launched by Story Protocol, designed to facilitate the buying, selling, and trading of intellectual property (IP) assets and licenses. It operates on the Iliad test network and aims to transform IP into liquid, programmable, and ownable digital assets.

Key Features of Color

• Marketplace Functionality: Users can engage in the trading of NFTs, IP assets, and licenses. The platform supports co-creation and remixing, allowing users to build upon existing works while ensuring the protection of original creators' rights.

• Commemorative NFTs: Color allows users to mint commemorative NFTs. This feature encourages user engagement and participation in the ecosystem.

• Programmable IP: The platform emphasizes making IP programmable, enabling creators to set clear licensing terms and conditions that dictate how their work can be used or modified. This programmability is critical in addressing current challenges in IP management.