Baby Shark Bubble Fong Friends is inspired by the classic arcade-puzzle games that have stood the test of time. Baby Shark Bubble Fong Friends plans to embrace modern e-Sports culture to preserve its relevance in the gaming industry. Baby Shark Bubble Fong Friends gameplay is a combination of the popular casual bubble-shooter and battle royale genres that have been matched with the globally renowned The Pinkfong Company’s ‘Pinkfong Wonderstar’ and ‘Pinkfong Baby Shark’ characters and story.

Characters, equipment, and items acquired in the game can be issued as NFTs which can be used to mine with 'GameFi.' This system allows for open NFT transactions between players. Baby Shark Bubble Fong Friends plans to issue and operate on two types of virtual currencies: 'BBF,' a governance coin, and 'FRD,' a utility coin.