Brain is a user-generated content (UGC) marketplace platform in its early stages (MVP) that allows individuals to monetize their knowledge and experience by selling it in small, accessible pieces of content, rather than through traditional, expensive courses. A key differentiator is the algorithmic ranking of content based on its quality and usefulness, rather than the creator's popularity.

The project already has a large user base in Japan, where it is growing primarily through organic growth, and aims to become the first platform of its kind in the country to integrate cryptocurrency payments, its key innovation.