Boom Up is a web-based, social mini-game app designed for mobile phones with assets on the blockchain. Players engage in a board game where they roll dice to earn coins, build towers, and collect soul points. They can also invade other players' towers to steal coins and cause damage. The game features collectible and upgradeable cards that can be minted as NFTs. Players can customize their experience with various skins, characters, and in-game items.