ORANGE JUICE is a United States-based permanent capital company focused on acquiring and managing profitable small and medium-sized enterprises while utilizing Bitcoin as its primary treasury reserve asset. Founded by industry veterans and backed by major anchor investors, the firm targets established cash-flow-generating businesses across various traditional sectors. Rather than operating on standard fund life cycles, the company employs a long-term holding strategy to enhance operational health and sustainably grow its commercial portfolio.The firm bridges the gap between traditional private equity and decentralized digital assets by reinvesting business cash flows into further corporate acquisitions or direct Bitcoin purchases. This specific balance sheet strategy is designed to protect capital against currency debasement and ensure long-term purchasing power. By offering business sellers equity participation, the platform enables continued alignment in the upside of its expanding ecosystem, with future plans to pursue a public listing on traditional stock exchanges.

July 16, 2026 ORANGE JUICE raises $40 million to launch permanent capital firm with bitcoin treasury strategy.

ORANGE JUICE

ORANGE JUICE is a US permanent capital firm building a Bitcoin treasury.

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ORANGE JUICE, a Connecticut-based permanent capital company backed by Jeff Booth, Lyn Alden and others, raised $40 million to acquire U.S. cash-flow-generating businesses and run a bitcoin-forward treasury strategy.

ORANGE JUICE

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Bitcoin-focused permanent capital firm ORANGE JUICE raises $40M to buy U.S. cash-flow businesses