HypeLab is a web3 ad network using on-chain data to deliver the most personalized and relevant content to users.HypeLab platform helps companies and brands reach web3 audiences. Current web3 marketing solutions primarily rely on airdrops and socials like Twitter/Discord for user acquisition. It’s difficult to reach the right audience, track attribution, and measure ROAS. For web3 to get to a billion users, we believe that scaled distribution through paid acquisition is inevitable — and we’re at the forefront of making it a reality.

HypeLab, a web3 advertising startup that uses on-chain data to personalize and serve ads, raised seed capital of $4 million in a funding round led by VC firms Shima Capital and Makers Fund.Founded in part by former Google product manager Ed Weng, who has a background in digital advertising, the adtech aims to sell services to clients eager to get a headstart on connecting with the growing number of consumers embracing blockchain-enabled solutions and products.Shima Capital General Partner Yida Gao cited the VC’s “excitement for web3 and confidence in adtech playing a critical role in the future of the ecosystem” as reasons for investing in HypeLab.

HypeLab

The premier web3 ad network. Helping companies and brands reach web3 audiences at scale.

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