EasyJet Founder Launches easyBitcoin Exchange With Uphold Support

• EasyJet founder Stelios Haji-Ioannou launches easyBitcoin.app with Uphold support
• New app makes it simple to buy and earn Bitcoin with rewards built into mobile use
• Move signals growing Bitcoin validation from traditional entrepreneurs and brands

Billionaire entrepreneur Stelios Haji-Ioannou, best known for founding EasyJet, has stepped into crypto with the launch of easyBitcoin.app. The new platform went live September 9 under the easyGroup brand and is powered by Uphold, a leading on-chain finance provider.

Aimed at Mainstream Bitcoin Adoption

Haji-Ioannou said easyBitcoin is designed to make it simple and affordable for everyday users to buy, hold, and earn Bitcoin directly from their mobile phones. The app includes reward features that let customers accumulate BTC whether they are purchasing or simply holding.

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Uphold CEO Simon McLoughlin called the partnership a way to reach people who know about Bitcoin but haven’t yet taken the step to invest, citing multiple earning channels as a differentiator.

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