Bybit unveils TradFi platform to blend crypto and traditional markets

Bybit launched a new platform on June 16 that allows users to trade gold, forex, stock CFDs, global indices, and commodities directly within its app, a first for any major crypto exchange.

The launch of Bybit TradFi expands the company’s offerings beyond digital assets, positioning it as a full-service financial hub aimed at bridging the gap between traditional and emerging markets.

According to Bybit, the service gives its 70 million users access to the five largest global markets without requiring separate software installations, such as MetaTrader 5, which is commonly needed for traditional asset trading.

Bybit CEO and co-founder Ben Zhou said:

“Investors are looking for opportunities, and some legacy barriers between emerging and traditional financial markets are only artificial. Bybit TradFi represents our commitment to breaking down these walls.”

Multi-market access

With Bybit TradFi, traders can manage crypto and traditional assets from a single account and wallet, streamlining cross-market strategies and reducing the number of intermediaries.

The platform includes direct trading for major stock CFDs, including popular names like Apple, Amazon, Tesla, and Google.

Bybit said its move reflects a wider trend of crypto-native firms entering the traditional finance arena to meet rising demand for portfolio diversification amid macroeconomic uncertainty.

The company’s Gold & FX pilot service, launched earlier this year, logged a daily trading volume record of $24 billion on April 17.

To encourage adoption, Bybit is offering a 50% fee discount on stock CFD trades for eligible users through June 23.

The service is powered by Infra Capital, licensed under Mauritius FSC, but is not available in the European Economic Area and other restricted jurisdictions.

2025 Roadmap

In March, Bybit outlined a comprehensive 2025 strategy aimed at cementing its position as a hybrid finance hub. The plan involved scaling back some of its Web3 services while expanding into legacy finance.

The plan includes integrating traditional finance products such as Treasury bills into Bybit Earn, launching new restaking and DeFi tools, enhancing wallet security and usability, and rolling out a Web3 Points rewards program to boost user engagement.

The roadmap also emphasized expanding on-chain asset management solutions and strengthening the connection between centralized and decentralized services.

Bybit experienced record growth during 2024, tripling its user base to over 60 million and reaching an average daily trading volume of $36 billion over the year.

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