Morgan Stanley’s E-Trade Considers Offering Crypto Trading

Amid the ongoing growth of the digital asset sector, Morgan Stanley’s E-Trade is reportedly exploring the offering of crypto trading services. Indeed, the firm’s online stock trading company is considering the idea, according to a report from The Information.

The decision to explore the services is connected to the incoming arrival of US President-elect Donald Trump. His return to the White House should bring with it favorable regulation for the cryptocurrency sector. Moreover, Morgan Stanley is among the many institutions that could be looking to benefit from that.

JUST IN: $1.3T asset manager Morgan Stanley's E-Trade reportedly explores offering crypto trading.

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Also Read: Morgan Stanley Advisors to Now Offer Spot Bitcoin ETFs to Clients

Morgan Stanley’s E-Trade Exploring Cryptocurrency Trading Services

2024 proved to be a monumental year for the cryptocurrency industry. The arrival of a crypto-based ETF in January kicked things off in a huge way. Later that year, Bitcoin would become the first digital asset to reach a six-figure price amid the incredible success of the investment offering.

With the new year upon us, things are expected to be even bigger in 2025. As the asset class is looking to surge, Morgan Stanley’s E-Trade is reportedly exploring the offering of cryptocurrency trading to its customers. The online stock trading platform would rapidly become one of the largest financial firms offering the services.

Also Read: Goldman Sachs, Morgan Stanley Predict 2025 High for S&P 500

The decision would see the Morgan Stanley company take on the likes of Coinbase and traditional cryptocurrency exchanges. Moreover, it would be a massive entry point for mainstream investors looking to begin trading these assets.

Additionally, Morgan Stanley has proven to be a believer in crypto. Late last year, the firm disclosed owning $272 million worth of spot Bitcoin ETFs at the end of Q3. Although it only accounts for 2% of the $1.3 trillion asset manager, it was a notable bet on the investment vehicle. It proved to be the right one, as BlackRock’s iShares Bitcoin Trust (IBIT) had gone on to be called the greatest ETF launch in history.