UAE blockchain rewards startup Bundle raises $5.5M pre-seed to expand in Asia

UAE startup Bundle raises $5.5M pre-seed to scale blockchain rewards network

UAE-based startup Bundle has raised $5.5 million in a pre-seed funding round to accelerate development of its blockchain-powered shared rewards platform and drive international expansion.

The round was co-led by Ethereal Ventures and Further Ventures, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital, according to the company.

Bundle is building a shared rewards network that lets multiple brands pool incentive budgets into a common prize or rewards pool. The model is designed to increase reward size for end-users while distributing customer acquisition costs across participating businesses.

During its pilot phase, Bundle says it distributed around $100,000 in rewards to more than 1,100 winners. Participating brands reported up to 4x higher conversion rates compared with traditional marketing campaigns, based on the company’s early data.

The platform uses blockchain and stablecoin infrastructure under the hood for secure and transparent reward distribution, while keeping a Web2-style user experience for both consumers and enterprises. Users do not need to understand or directly interact with blockchain components to participate.

With the new capital, Bundle plans to invest in product development, deepen its strategic partnerships, and expand geographically beyond the UAE into Singapore, Vietnam, and the Philippines. The company is targeting enterprises looking to reduce rising customer acquisition costs while increasing the effectiveness of loyalty and incentive programs.

Investors view Bundle as part of a broader shift in Web3, where blockchain is increasingly applied to practical enterprise use cases such as payments, identity, supply chain, and customer engagement, rather than purely speculative crypto products.

By abstracting blockchain complexity away from end-users and focusing on measurable business outcomes, Bundle aims to position its shared rewards network as an alternative to siloed, brand-specific loyalty programs for enterprise and mid-market clients.