Melania Trump’s meme coin launch causes $TRUMP coin to tumble

Ahead of his inauguration, President-elect Donald Trump launched the $TRUMP meme coin. The crypto, which had captivated attention over the weekend, has seen a 60% dip in value from its highest since it was established. This drop followed a tweet from Melania Trump announcing the launch of a new meme coin, $MELANIA.

“The official Melania meme is live,” the incoming first lady of the U.S. posted to X, alongside a link to a website selling the cryptocurrency. “You can buy $ Melania now.”

The Official Melania Meme is live!

You can buy $MELANIA now.  https://t.co/8FXvlMBhVf

FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6

— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025

Trump meme coin soars to $15 B before Melania’s rival coin causes 40% drop

Trump meme coin soars to $15 Billion before Melania’s rival coin causes a 40% Drop.

The price of the “official” Trump meme coin has surged since its Friday evening launch, breaking into the crypto top 20 by market capitalization and hitting an eye-watering $15 billion. Now, as leaks reveal Trump is readying a flurry of crypto-focused executive orders, Trump’s wife, Melania, has launched her own rival cryptocurrency, tanking the price of Trump’s coin.

To buy these two meme coins, users need to use a Solana-based exchange like Jupiter and a non-custodial wallet, such as Phantom. 

BREAKING: Donald Trump’s memecoin, $TRUMP, crashes over -40% as Melania Trump launches her own memecoin.

This is beyond insane. pic.twitter.com/6Oj2GGqjqF

— The Kobeissi Letter (@KobeissiLetter) January 19, 2025

X influencer Mario Nawfal said that it seems like crypto is becoming a family business. According to on-chain data, after the release of Melania’s coin, Trump’s meme coin plunged by approximately 40% as traders rushed to purchase the new token.

Early $TRUMP investors reap huge gains

Early investors in Trump’s coin have experienced triple-digit percentage gains since Friday evening, with some traders missing out because they suspected Trump’s social media accounts had been hacked.

The Trump family meme coin frenzy follows David Sacks, Trump’s recently appointed crypto and artificial intelligence czar, announcing a new era of U.S. crypto innovation.

Sacks noted that the reign of terror against crypto is over, and the beginning of innovation in America for crypto has just begun. 

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