Sui, a prominent Layer 1 blockchain platform, has announced a collaboration with World Liberty Financial (WLFI), a DeFi protocol partly owned by President Donald Trump. This partnership aims to foster a more open and transparent financial ecosystem.

The native SUI token is up 14% on the day.

As part of this collaboration, WLFI plans to incorporate Sui assets into its “Macro Strategy,” a strategic token reserve designed to support leading blockchain projects. This move aligns with WLFI’s mission to strengthen the global standing of the US dollar within the DeFi space.

Eric Trump, serving as WLFI’s Web3 Ambassador, expressed enthusiasm about the partnership, highlighting Sui’s American innovation and its scalability as key factors in their decision.

“We are very excited to work with Sui and explore the innovative opportunities this collaboration presents,” said Eric Trump, Web3 Ambassador at World Liberty Financial.

Zak Folkman, WLFI’s co-founder, emphasized that Sui’s attributes complement their goal of expanding decentralized finance access to a broader audience.

“We chose Sui for its American-born innovation combined with impressive scale and adoption. It is a natural complement to our mission of bringing decentralized finance to more Americans,” said Zak Folkman, co-founder of World Liberty Financial.

Evan Cheng, Co-Founder and CEO of Mysten Labs, the original contributor to Sui, remarked that the collaboration could redefine asset storage and utilization globally. He underscored a shared vision of individuals regaining control over their financial assets and digital presence.

Sui has experienced significant growth over the past year, becoming one of the fastest-growing Layer 1 blockchains. The platform has attracted numerous institutional builders and products, recently surpassing $70 billion in decentralized exchange (DEX) volume and amassing over 67 million accounts.

World Liberty Financial has built significant crypto holdings since its inception, transferring $307 million in digital assets to Coinbase Prime for treasury management and increasing holdings by $103 million after receiving additional investment support. The project focuses on promoting US-pegged stablecoins and maintaining dollar dominance in global finance through its DeFi offerings.

The Trump family’s involvement in WLFI has drawn attention, with family members holding roles such as “chief crypto advocate” and “Web3 ambassador.” Notably, Justin Sun, a Chinese entrepreneur, has invested at least $75 million in WLFI and serves as an advisor.

The collaboration represents a continuation of groundbreaking moves by a sitting US president to engage so directly in blockchain. Trump’s companies have launched memecoins, NFTs, Ordinals, a DeFi platform and is now expanding his crypto investments to emerging blockchains like SUI.

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