X aims for super app status in 2025 with X Money, X TV and deeper AI integration

X (formerly known as Twitter) aims to chart a new course this year by blending finance, artificial intelligence, and social media into its ecosystem.

On Dec. 31, CEO Linda Yaccarino teased upcoming features to provide users with broader capabilities beyond traditional social media interactions. According to her, 2025 will be a year when the platform’s users experience unprecedented ways to connect and engage.

Yaccarino shared a preview of upcoming developments, which include the deeper integration of the Grok artificial intelligence chatbot, the rollout of X Money, and the introduction of X TV. She stated:

“[In] 2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more.”

These changes align with X’s evolution since Elon Musk‘s $44 billion acquisition in 2022. Musk has consistently emphasized his vision for X as an “everything app” where users can engage in activities ranging from content sharing to financial transactions, all within one ecosystem.

Meanwhile, X’s journey into fintech began in 2024 with the announcement of a peer-to-peer payment system, although the rollout has since faced delays.

Despite missing the launch timeline, the company achieved critical milestones by securing money transmitter licenses in several US states, including major markets like California, Illinois, and Virginia. This progress positions X to compete with established financial platforms like PayPal.

Market observers suggest that adding a payment feature would enhance user engagement and make transactions as seamless as sharing content. This capability would inadvertently further solidify X as a hub for digital interaction.

Crypto support?

While X has not disclosed details about how X Money will operate, crypto enthusiasts speculate that the product might leverage digital assets like Dogecoin.

This prediction stems from Musk’s long-standing support for the blockchain and because another of the tech billionaire’s companies, electronic carmaker Tesla, is already accepting DOGE payment for its merchandise.

Moreover, Coinbase CEO Brian Armstrong recently proposed incorporating USD Coin (USDC) into X’s payment system. He highlighted the stablecoin’s transaction utility and urged the platform to explore this avenue.

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