Disney stock closed at $106.85 on Friday, up 1.96% for the day and 11.19% over the past month. Marvel Studios premiered a new Avengers: Doomsday trailer at D23 hours earlier.

The rally started well before that footage dropped. Disney reported a strong fiscal third quarter this month, and the shares have climbed steadily since.

What Actually Lifted Disney Stock This Month

Earnings built most of this move, not Marvel. Disney’s latest quarter delivered $25.2 billion in revenue, a 7% annual gain, and $5.6 billion in segment operating income. Adjusted earnings per share hit $2.06, up from $1.61.

Parks and cruises carried the load with $3.02 billion in operating income. Streaming lifted the entertainment unit 64%. Sports slipped 17% as programming costs bit.

The wider tape helped too. The S&P 500 notched a record high on soft July inflation data, and megacaps traded near their own peaks. Reddit’s 11% single-day pop showed how quickly a single catalyst can move this market.

Disney lags that crowd, however. The stock sits 7.47% below its level a year ago and far under its March 2021 peak of $203.02. Buyers are paying for a recovery, not a leader.

Walt Disney Company Stock Chart. Source: TradingView

Inside the Trailer Marvel Just Dropped

The Disney Entertainment Showcase at the Anaheim Convention Center hosted the reveal on Friday. Joe and Anthony Russo direct the film, which reaches theaters on Dec. 18. Tickets are already selling.

Robert Downey Jr. returns as Victor von Doom rather than Tony Stark, and the footage gives that villain a motive. One shot lingers on Doom studying a portrait of a woman and a child. Marvel is selling grief, not menace.

The Fantastic Four plead with him and lose. His war then widens to the Avengers, the X-Men, and the multiverse itself. Chris Evans, Chris Hemsworth, Anthony Mackie, Tom Hiddleston, Florence Pugh, Pedro Pascal, and Vanessa Kirby all appear, alongside actors from the Fox X-Men era.

Marvel kept its written pitch to four words.

He used to be different.Avengers: Doomsday arrives in theaters everywhere December 18. Get your tickets now: https://t.co/J5PUbxvAkc pic.twitter.com/OUutSMZneq
— Marvel Studios (@MarvelStudios) August 15, 2026

The studio has also hinted at a cliffhanger ending. Avengers: Secret Wars follows next year, which turns Doomsday into the setup for a second tentpole rather than a standalone bet.

Franchise momentum looks real either way. Spider-Man: Brand New Day has taken $1.82 billion worldwide since its record box office debut on July 31, though Sony distributes that film and books the gross. Toy Story 5 also cleared $1 billion, and Disney keeps that revenue outright.

Investors now price Marvel as dependable again. Disney walked away from an OpenAI licensing deal in March, a move that showed how tightly it guards these characters. Elsewhere, entertainment equities keep reaching new venues, and Take-Two’s stock landed on Solana this month.

Doomsday opens in Disney’s first fiscal quarter. Therefore, the December numbers, not this trailer, will settle the argument.

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