Steak ’n Shake Raises Bitcoin Holdings to $15M as Sales and Payments Converge

• Steak ’n Shake raised its Bitcoin exposure to $15 million with a fresh $5 million allocation.
• All Bitcoin payments route directly into a Strategic Bitcoin Reserve tied to store sales.
• The chain now pays hourly staff a $0.21 per hour Bitcoin bonus with a two-year vesting schedule.

Steak ’n Shake added $5 million of Bitcoin to its Strategic Bitcoin Reserve and now holds a total of $15 million. The prior $10 million increase was disclosed on Jan. 18.

At the time of publication, the position equals about 167.7 BTC. The company did not break out how much of the balance comes from price moves, customer payments, or direct treasury buys.

Management said that the move is part of a long-term balance sheet plan that routes all Bitcoin-denominated sales straight into the reserve. The company calls this the core of its burger-to-Bitcoin plan.

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