MicroStrategy rebrands to Strategy reflecting its Bitcoin focus
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Nasdaq-listed MicroStrategy has rebranded to Strategy, ahead of its earnings announcement. Through this move, the leading Bitcoin Treasury Company aims to reflect its focus on Bitcoin and have a broader appeal.
The rebrand comes as the company is innovating the “two most transformative technologies of the twenty-first century,” that is Bitcoin and AI, according to President and CEO Phong Le.
MicroStrategy is now Strategy. https://t.co/p6UvQgOvnz
— Michael Saylor⚡️ (@saylor) February 5, 2025
“Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” said Le.
According to the company, the new logo now includes a stylized “B,” which signifies its Bitcoin strategy and position as a Bitcoin Treasury Company.
This is a developing story
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$ 68.74K
+4.83%
$ 0.011
+4.47%
$ 0.00...361
$ 0.000269
$ 0.00...274
-20.3%Funds
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Coins
$ 68.74K
+4.83%$ 0.011
+4.47%$ 0.00...361
$ 0.000269
$ 0.00...274
-20.3%Funds
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MicroStrategy rebrands to Strategy reflecting its Bitcoin focus
Share:
Nasdaq-listed MicroStrategy has rebranded to Strategy, ahead of its earnings announcement. Through this move, the leading Bitcoin Treasury Company aims to reflect its focus on Bitcoin and have a broader appeal.
The rebrand comes as the company is innovating the “two most transformative technologies of the twenty-first century,” that is Bitcoin and AI, according to President and CEO Phong Le.
MicroStrategy is now Strategy. https://t.co/p6UvQgOvnz
— Michael Saylor⚡️ (@saylor) February 5, 2025
“Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” said Le.
According to the company, the new logo now includes a stylized “B,” which signifies its Bitcoin strategy and position as a Bitcoin Treasury Company.
This is a developing story
Cryptopolitan Academy: How to Write a Web3 Resume That Lands Interviews - FREE Cheat Sheet
In This News
Coins
$ 68.74K
+4.83%$ 0.011
+4.47%$ 0.00...361
$ 0.000269
$ 0.00...274
-20.3%Funds
Share:
In This News
Coins
$ 68.74K
+4.83%$ 0.011
+4.47%$ 0.00...361
$ 0.000269
$ 0.00...274
-20.3%Funds
Share:
Read More
Strategy (MSTR) Is Now Wall Street’s Most-Shorted Stock: What It Means